Guard

Visual identity developed for Guard, a general warehouse and integrated logistics operator, around one central principle: keeping is not storing. In a sector saturated with warning reds and yellows, arrows and boxes, the brand needed to look as certified and secure as its warehouse already is.

A petroleum green anchors the system as the institutional colour, and a mint green appears only as an accent on dark surfaces. The symbol brings three elements of the operation into a single form: the leaf, the pallet rack and the protective cover. The typography and the icon system follow the logic of a documented process, from the warehouse façade to the pallet label.