// Project · 2024

Captable

A smart-business company that needed to stand out in a market saturated with predictable brands. The answer was an exclusive typeface that turns the name itself into the symbol, and an original palette of black and yellow.

StFeatured on Behance · Adobe StockGrFeatured on Behance · Branding

Year2024

IndustryTechnology

ServiceBranding and Art Direction

LocationMinas Gerais - Brazil

Visual identity developed for Captable, a smart-business company. The main challenge was to stand out in a market saturated with predictable brands.

The solution was to create an exclusive typeface that turns the brand name itself into the symbol, conveying modernity, technique and boldness. An original colour palette completes the system, ensuring visual differentiation and impact in the market.

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