I'm a graphic designer and brand strategist, specialized in visual identities that make an impact and communicate exactly what your business needs.

The first phase of the project, where we align every expectation for building the visual identity. At this stage, all of the project's challenges and goals are clearly defined so we can reach the best possible result for the brand.

Strategy is fundamental for any brand that wants to establish a strong, coherent presence in the market. It goes far beyond design itself, covering a deep understanding of the brand's purpose, its target audience and the market it operates in.

With the strategy stage completed and approved, it's time to define the project's visual direction. Here we build a mood board with a range of visual references from the market, looking at their strengths and weaknesses.

Now it's time to work on the logo. Symbol, typography, colours and a striking concept: the pillars of a strong, well-structured brand. The design is always based on every previous stage, aiming for a result that is creative, efficient and functional.

This is the most important stage of the whole project: the visual identity. Beyond the logo, we define supporting visual elements, visual structure, compositions, tone of voice and much more. And of course, we show how the brand behaves in the real world through a range of applications.

Finally, it's time for the client to see all the development, analysis and strategy through to the final result. We always schedule a video call to walk through the project step by step, so our clients clearly understand every stage.

With the visual identity approved, it's time to send over every item in the project. We deliver everything needed to apply the brand in the market in the best possible way.